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Ultimate Media is the largest fitness media provider in Australia reaching 67% of the health club media audience. Our services include digital & traditional media, experiential & partnership opportunities across 400 gyms nationally.
Audience
Reaching over 800,000 active members in excess of 8 times per month, this key audience predominantly comprises early adopters who are inspirational and image conscious with high disposable incomes.
Environment
The audience is in a relaxed and receptive mindset within a captive environment providing the opportunity to engage a harder to reach audience in a long dwell time setting.
Digital Activelites - (click for Activelite campaigns)
- 46 - 50 inch LCD screens positioned in key dwell time areas.
- Highly captivating digital images providing the opportunity for flash, video & multiple creative executions.
-Optional mobile engagement through QR codes, Bluetooth, interactive SMS & interactive touch/no-touch Augmented Reality technologies.
Static Activlities - (click for Activelite campaigns)
- Large format illuminated panel displays.
- Positioned in high traffic locations; club foyers & change room entrances as well as mass visibility workout areas.
-Add precision targeting and frequency to street furniture campaigns using the same panel production specifications.
Fitnessads - (click for Fitnessad campaigns)
- Unavoidable A2 premium frames within the change room area
- Clutter free environment & category exclusivity
- Gender specific, no wastage targeting
Other opportunities - (click for examples)
- Sampling manned or unmanned
- Tactical - mirror/floor/window stickers
- Promotions - competitions/giveaways/challenges
- Sponsorship - permanent brand recognition opportunities
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